Marketing

COURSE OUTLINE PGDM RM IInd Trimester (2012-2014) work Title: merchandise caution II(RM 205) Course Instructor: Prof. Manoj Pant No. of Credits: 3 nd Cabin extension no: 399, 2 piece M: 9716489464 E-mail id: mk.pant@bimtech.ac.in Total Number of sessions: 20 from all(prenominal) one session: 90 mins Class on: Wednesday( 1530-1700 hrs), Saturday( 0945-1115 hrs) Course Overview: ? To unwrap students to the tactical areas of merchandise the various marketing intermingle strategies: intersection strategy; price Strategy; Place (Distribution) Strategy; and advancement ( discourse) Strategy. ? To familiarize students with the concept of customer equity, managing marketing effort, and legal opinion of marketing performance. ? To enable students to combine their earlier knowledge in the strategic areas of marketing with tactical marketing strategies to improve their line of work firmness of purpose and decision-making abilities in real life transaction situations.

Learning Out passs: Upon boffo completion of this course the students volition be able to: ? ? ? ? ? ? localization Creating brand equity and crafting the brand mouthful Setting crop strategy scheming and managing services Pricing Strategy Designing and Managing Distribution Channels Page 1 of 12 ? Managing Integrated Marketing Communication ? gross sales Management and Personal Selling ? Managing mass conversation: ads, sales promotion, events & experience and public relations ? Managing personal communications ? Marketing Performance Assessment ? Social and Ethical Issues in Marketing ? Understand the sales concepts with the real life examples ? Sales foretelling relevance ? Evaluate Sales performance , cadence and ! evaluation ? Design Sales force planning and rewards Pre-requisite : ? Students must(prenominal) have undefiled Marketing Management I. Students must come prepared to the illuminate by going through the applicable chapter/s of the text book prescribed. Pedagogy: The course will use lecture, ground level discussions, case study, videos, field...If you want to get a full essay, direct it on our website: OrderEssay.net

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